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Internet consultant hits
paydirt with own site

When you are paid for the advice you give, it’s often appropriate to put your money where your mouth is. It’s also often more profitable.
Local Internet consultant Michael Krueger, who owns Planet Internet Solutions, recently experienced that scenario when he saw a boom in his own online endeavor, www.kruegerbooks.com, an online bookstore which specializes in rare, signed and first edition books.
The store opened two years ago as a hobby but, within the past six months, word of mouth brought booming business to his virtual door.
“Of course, I’ve done all the search engines, but I’ve never really paid to get a high listing or done any advertisements,” said Krueger. “I think people are just finding out about it. My hits are really starting to go up.”
Now Krueger has become much more serious about the venture and is pumping his heart into the project.
In order to keep customers coming back, Krueger included additional free information and services through the site. One page includes photographic examples of over 500 author autographs, while another is a museum of unique bookmarks.
Krueger also included links to other articles and book exhibits, as well as a bulletin board for book collectors.
Another factor in the design of the site was giving it the right feel for its customers. The site, which Krueger himself designed, is wallpapered by bookshelves, bricks and wood paneling to match the feel of a brick-and mortar rare bookstore.
“I tried to give an experience like you’re actually looking at the shelves,” said Krueger. “You might say it’s an old fashioned look. Some people just love that.”
The main thrust of the site remains Krueger’s own inventory of books for sale, which are listed in a database-driven search engine. Searcher return with images of the book and the signature (if applicable), as well as pertinent information about the item, including price.
A little over 100 books, collected by Krueger over the past five years, are currently included in the inventory.
Krueger is currently in talks with other dealers to expand the inventory.

Tucson tackles environment
Global air and climate quality concerns brought over 700 delegates to Tucson last week for the fourth International Electric Utilities Environmental Conference.
Sponsored by local business, the conference focused on new technical developments, policy implementations and other topics involving electric utilities. Officials were also interested in gauging the process of the Kyoto Protocol to reduce greenhouse gases emissions.
Environmental Protection Agency, Department of Energy, Electric Power Research Institute and Edison Electric Institute experts presented over 200 papers on emerging strategies, including environmental legislation integration with deregulation.

Lawyer explains cyber-law
In the ever-changing world of Internet communications, copyright laws sometimes seem as tangled as the World Wide Web itself.
For those seeking some explanation of electronic copyrights and other electronic communication laws, local attorney Michael F. McNulty will be discussing these issues at a Feb. 1 luncheon.
Working for Brown and Bain, McNulty specializes in telecommunications, computer software licensing and governmental affairs. His client list includes StarNet, Cox and ITASA.
Sponsored by the International Association of Business Communicators, the meeting will take place at 11:45 a.m. in the Doubletree Hotel. The cost is $17 for IABC members with reservations and $25 for others.
For more information, contact Jonathan Pinkney-Baird at 624-1761.

Rowe becomes Accelint
Rowe Technology Ventures, which launched last year, officially changed its name to Accelint.
The name combines the company’s position as a business accelerator with its international focus.
The new Web address is www.accelint.com.

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